Brand Guidelines — Version 1.0, March 2026
Built with
intention.
Eco-conscious wellness brands that nurture the mind, body, and spirit — designed for everyday people who want to live with more intention.
Eco-conscious wellness brands that nurture the mind, body, and spirit — designed for everyday people who want to live with more intention.
HelloChakra is an eco-conscious wellness company building brands that sit at the intersection of natural living, mindful consumption, and modern design.
We feel approachable and human. Never corporate, never cold.
Every choice is deliberate — from ingredient sourcing to word selection.
Rooted in nature and real life. No buzzwords, no false promises.
We believe in small changes that compound into a better life.
The HelloChakra logo uses the chakra wheel icon alongside the wordmark set in Kingthings Petrock. Use the correct variant for each context.
#F0621C.
Never recolor it, rotate it, or apply effects. Always maintain a minimum clearance equal to the height of the "H" in the wordmark on all sides.
Rooted in nature — warm creams, deep forest greens, and earthy terracottas. Each color has a defined role; use them with intention.
Two typefaces. One for feeling, one for function. Playfair Display carries editorial warmth; DM Sans delivers clarity.
HelloChakra builds eco-conscious brands that nurture the mind, body, and spirit — designed for everyday people who want to live with more intention. We think carefully about every product, every ingredient, every word.
All spacing is based on an 8px grid. Use only these tokens — never arbitrary values.
Warm Organic Luxury. Editorial. Print-inspired. Nature-rooted. Think seed.com's restraint and whitespace applied to wellness.
SVG fractal noise at opacity 0.03–0.05 adds tactile warmth to flat backgrounds. Never applied to images.
Warm-tinted, diffused. Never hard or sharp. Three levels: sm, md, lg. Color always rgba(26,26,24,…).
Ease-out curves only. Fast: 0.18s. Base: 0.32s. Slow: 0.5s. Parallax uses lerp at EASE = 0.045.
Warm, golden-hour light. Natural settings: wood, linen, greenery. Calm, intentional moments — no posed perfection.
HelloChakra is the parent company. Each brand serves a distinct wellness need.
Mindfulness products for everyday calm. Meditation tools, breathwork accessories, and intentional living goods.
Air quality and home environment solutions. Clean air, clean spaces — products that let you breathe easier.
Paranormal and metaphysical exploration for the curious mind. Tools, kits, and experiences for the unexplained.
We write at a Hemingway Grade 3–5. Short sentences. Plain language. Lead with the action, not the preamble.